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PROMPT · COMPETITOR RESEARCH

Competitor research

Most competitor analysis ends at a feature table. The last question in this prompt is the whole point: the underserved segment is where a new product wins. This shape of teardown fed directly into how we positioned QuickHub. Replace the three [competitor] slots with yours.

The prompt

"Compare [competitor 1], [competitor 2], [competitor 3] on pricing model, ICP, onboarding flow, and core differentiator. Then tell me: what segment do they all underserve, and what would a product built only for that segment leave out?"

Why it works

  • Four fixed axes (pricing, ICP, onboarding, differentiator) force an apples-to-apples comparison instead of three separate product tours.
  • "What segment do they all underserve" converts the table into a positioning hypothesis — the gap nobody is pricing or building for.
  • "What would it leave out" is the underrated half: a product for the underserved segment wins by cutting, and this makes the cuts explicit.

Example result

Condensed sample comparing three (anonymized) reputation-management players:

TEARDOWN — 3 REPUTATION-MANAGEMENT PLAYERS

Competitor A. Per-location enterprise pricing · ICP: multi-location chains · sales-led onboarding (demo → contract) · differentiator: breadth, 20+ modules.
Competitor B. Mid-tier subscription · ICP: SMBs with a marketing hire · self-serve but 10-step setup · differentiator: messaging inbox.
Competitor C. Cheap/freemium · ICP: solo owners · instant signup · differentiator: price — but automation is thin.

Underserved segment. The owner-operator with no marketing hire who still wants automation, not just a cheap dashboard — too small for A, too busy for B's setup, too ambitious for C.
What a product only for them leaves out. Multi-location roll-ups, agency seats, white-labeling, deep analytics — in exchange for one-tap automations and WhatsApp-first workflows.

SAMPLE OUTPUT · CONDENSED — RE-VERIFY PRICING PAGES YOURSELF, THEY CHANGE

tipRe-run quarterly — positioning drifts tipPair with real onboarding walkthroughs